Over a decade of Leading Brand & Creative Across Agency, In-House, and Independent
Building the brand.
Leading the growth.
Finding the truth inside the business — and building the brand, creative, and systems to make it undeniable.
SELECTED WORK
SHARROW MARINE
Brand evolution for a
category-defining propeller technology.
No one knew what to make of it. We built the story that made it make sense. Creative that delviered luxury and adventure.
BRAND | GTM | PERFORMANCE MARKETING | SPORTING
FRIANT WORKSPACE
Global manufacturing and a category rewritten by a pandemic.
Global operations across product, marketing, and sales. Took a brand nobody was proud of and built something worth selling.
BRAND | B2B | CRM | PRODUCT DEV | GLOBAL MANAGEMENT
ABSOLUTE CARE
A healthcare company that had earned its reputation and had no system to leverage it.
Built a creative framework and tactical toolbox that unified medical and consumer communication across the East Coast.
IDENTITY | WRITING | SYSTEMS | HEALTHCARE
MASHSTUDIOS
The manufacturing partner architects called when the project had to win.
Delivered branded environments for Nike, Google, Chanel, and Uber — and pioneered the concept of trademarked, brand-driven office furniture.
DIRECTOR OF MARKETING | B2B | CORPORATE INTERIORS
HOWLLY HOWLIN
CPG brand and packaging designed to stand out and scale.
Five TV spots, CTV, digital lead generation, print, and brand partnerships with Anderson Windows and Trex Decking across Metro Detroit.
PACKAGING DESIGN | RETAIL | BRAND
COASTWISE HEALTH
Full brand system for
a healthcare services
company.
Brand system and emotional foundation — then the hyper-local digital campaigns that turned it into a lead generation engine.
IDENTITY | DIGITAL | HEALTHCARE | WRITING
MANS LUMBER
Built the full 125th anniversary campaign — concept through production.
Five TV spots, CTV, digital lead generation, print, and brand partnerships with Anderson Windows and Trex Decking across Metro Detroit.
RETAIL | BRAND | CAMPAIGN | WRITING
CRYOSTRIDE
End-to-end digital launch for a patented equine cryo therpay boot.
Design, marketing automation, on-location content production, and a data framework connecting the leading equine medical facilities in the US.
BRAND | SHOPIFY | CONTENT | MARKETING AUTOMATION
AI LEADERSHIP
Corporate AI Integration & Digital Transformation Leadership.
Technology should make your team faster, your brand sharper, and your customers closer. I help companies get there.
CONTENT CREATION | ART DIRECTION | INTEGRATION
Creative Direction
Defining vision, positioning, and execution across brand and product
→ Built in agency environments leading campaigns, production, and brand storytelling
→ Driving emotionally resonant work that connects and performs
1
Building identity, messaging, and systems that scale
→ Led in-house brand development across product, teams, and organizational alignment
→ Driving market share, brand equity, and long-term positioning
→ Digital First vision incorporating data and metrics to amplify all creative efforts
Brand Development
2
Structuring launches, offers, and growth strategy
→ Led global product development and marketing across B2B, B2C, and e-commerce
→ Launched thousands of products and scaled multi-channel sales systems
Product & Go-to-Market
3
Translating brand into physical environments and real-world touchpoints
→ Delivered environments for brands including Nike, Chanel, and Goop
→ Bridging design, development, and real estate with full project oversight
Visit DOREN STUDIOS to view the interior design work
Space & Experience
4
Design to Life.
My Ethos
I grew up running around advertising agencies and production sets, and have spent the last 15 years working across agency, in-house, and independent environments.
I work at the intersection of brand, product, and go-to-market—helping companies define direction, align teams, and move ideas forward. I think at a high level, but operate on the ground, turning creative vision into structured, executable work.